Amex

Get There with Amex

WINNER: 2023 ANA in-HOUSE EXCELLENCE AWARD, Out-of-Home

My Role:
CD

It’s authentic. It’s hyperlocal. And it was all shot in New York City. The 2022 OOH transit campaign captures real New Yorkers riding the subway to relatable moments across the boroughs and showcases how tapping with Amex makes it all possible.

10
unique design concepts
15
diverse New Yorkers
24
on-site photos
59
MTA stations across NYC
200+
placements

515,476,877 impressions

+6% increase in brand consideration (YoY)

+4% increase in brand association (YoY)

+3% increase in likelihood to use Amex contactless to pay for transit (YoY)

52% average ad recall, 10 points above the industry average

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